Character licensing visual style guide for independent animated feature film that went head to head with Disney
Aside to the release of the film the production house was keen to extend their brand into an extensive merchandising programme. Working closely with the producers and the licensing agency I devised an extensive look-book detailing all the assets available to new licensees.
The project involved working with material extracted from the film to create the layout of the book but also ideate a wide range of bespoke packaging and product concepts to illustrate the flexibility of the brand across a huge variety of applications.
CLIENT: KNUDSEN & STREUBER/TELEPOOL
